At Korn For Kids

Korn for Kids

Reynald Brisson didn’t want to reinvent the wheel - he just wanted to come up with a simple way to raise money for the Ronald McDonald House. Which is how he ended up with corn.
Fundraiser Name
Korn for Kids
Raised for
RMHC Toronto
Amount Raised
$68,000
Nights accommodation
for families in need
438
“We experienced it because people before us had done garage sales, walkathons… all kinds of stuff… and you know, I wanted to give back to the House”
Reynald Brisson wanted to do something for the Ronald McDonald House. He thought long and hard, and after a while, he came up with just the thing: corn.

In 2002, Brisson’s 15 year old son, Mark, was diagnosed with Hodgkin lymphoma. It was a devastatingly difficult time for the family. They lived in Cochrane, Ontario, more than five hours from the children’s hospital where their son was getting treatment. For seven months, on-and-off, the family stayed at the Ronald McDonald House in Toronto. “They opened their hearts”, says Brisson.

With radiation and chemotherapy, and with the support of his family by his side, Mark got better. After five long years, he got a clean bill of health. “The story for Mark ended up nicely in the sense that today, Mark is 28 years old. He’s an engineer on the GO trains in Toronto and he has a happy life…. but as you know, Ronald McDonald House has stories that don’t end so well… and at the very least, if these people that are seeking life-saving surgeries and health assistance can be at least in the comfort of a clean, safe environment where they can put their heads on a pillow at night and rest assured that they’re in good hands… that’s very good”.
Corn Delivery
“My goal has always been that the Korn for Kids would spread like wildfire… it could literally raise millions of dollars… I believe we can do that”
Reynald was very grateful to the Ronald McDonald House for taking them in. And he knew it was because of fundraising that it was possible. “We experienced it because people before us had done garage sales, walkathons, golf tournaments, all kinds of stuff, lemonade stands, whatever… and you know, I wanted to give back to the house”

That’s where the corn comes in. In 2009, Reynald held the first-ever “Korn for Kids” - an annual charity corn roast that takes place on the last Sunday of September in Cochrane, Ontario. “I didn’t want to reinvent the wheel but I wanted to find something that was easy, could be copied, could be reproduced anywhere, and was simple. It had to be simple.” Reynald got corporate sponsors and donors to help with the purchase of the corn and butter, found someone to print the signs, got a local band to play, and found someone to supply them with a canopy so the event could take place, rain or shine. Thanks to these sponsors and donors, Korn for Kids has raised over $68,000 to date.

But Reynald isn’t done. “My goal has always been that the Korn for Kids would spread like wildfire. If you took it and made it across the country and beyond, it could literally raise millions of dollars… I believe we can do that”
Korn For Kids Volunteers
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